dearjohnnies embodies the idea that hospital patients and those recovering at home deserve to wear something better than an ordinary, used, oversized and drab hospital gown.
This idea to remake the dreadful hospital gown initially came to me when I was pregnant with my first daughter in 2003. Like most new parents-to-be, my husband and I planned to take photos right after the birth to share with family and friends. But then I realized that a prominent feature in the photos would be the generic, unattractive pattern of a hospital gown. Did it have to be this way? I did NOT want to wear a drab, used, one size fits all, gray gown that would make me look even more tired and exhausted than I already was post labor. Why couldn't I be wearing something less institutional and more attractive? I actioned that idea 2 years later when I designed my first two gowns and wore them when my second daughter was born. The nurses, doctors and other patients on my maternity floor all LOVED them and the rest as they say is history...dearjohnnies was born, and our beautiful hospital gowns became the must have accessory for expecting moms around the world - including many hi profile celebs! By the time my third daughter was born in 2007 I was outfitted in a full complement of personalized dearjohnnies gowns and bathrobes.
But here's where it gets even better.....along the way I realized that while on the surface it seemed to be all about vanity, it was really about so much more than that. We all know that when we look better we feel better, and studies show when we feel better we heal better. I noticed that a lot of my repeat customers were buying these gowns for loved ones who were not expecting. They were buying them for their grandmothers in skilled nursing facilities, their moms having knee replacements and their best friends having mastectomies. They wanted to give them a little something to brighten their mood, lift their spirits and make them feel more like themselves in an otherwise institutional and often times scary situation.
dearjohnnies gowns are really about giving patients dignity. I realize that every day when I get incredible emails and testimonials from my customers sharing their dearjohnnies stories. From the 13 year old girl, who awoke from a medically induced coma in the PICU, and declared she felt like she was going to a party in the Chloe gown her Aunt brought her, to the mom who thanked me for providing beauty to the life of her adult daughter who has been in the ICU for the last year battling a chronic illness. These stories motivate me everyday to continue to build my business.
Since 2005 dearjohnnies has grown leaps and bounds - offering gowns for all types of patients. So whether a woman is giving birth for their first or fifth time, having surgery, undergoing chemotherapy, staying in a skilled nursing facility, or having an elective procedure our gowns provide dignity, safety and comfort.
dearjohnnies...the (get) better hospital gown
Founder, President and Mother of 3
VP, Marketing/Creative and Mother of 3
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